Wednesday, 28 November 2012

Successful first year for Fife Golf Trust

FIFE GOLF TRUST (FGT) has performed solidly in its first year of operation. Today (Tuesday 27 November), Councillors on the Education, Social and Communities Scrutiny Committee noted a good performance of Fife Golf Trust in 2011/12.

Furious response to Old Course plan

Leading golf architects around the world have responded with astonishment to Friday's announcement from the St Andrews Links Trust that extensive redesign work will be carried out on the Old Course in advance of the 2015 Open Championship.

Monday, 19 November 2012

Another Successful MDP Course in Scotland

Twenty-six club managers from all over Scotland participated in the third Management Development Programme (MDP) Level One course held recently at the University of Stirling, Scotland (October 29 - November 2). The course, hosted by the Scottish Golf Union (SGU) and the Scottish Ladies Golf Association (SLGA), was piloted a year ago in October 2011, and the second course followed five months later in March 2012. This full week of education has been designed by the CMAE to match the high standards set by the very successful 'MDI' programme of 5-day courses staged by the Club Managers Association of America (CMAA) in the USA, to international standards that all also being matched by the club managers association in Canada, South Africa, China and in the near future, Australia.

To date, over 70 Scottish club managers have participated in one of the three Level One courses, and some are now moving to the Level Two course, which will be staged at the University of Stirling in March 2013 (11-15th). After successfully completing both 5-day courses, club managers, will be offered the chance to sit the CMAE club Management Diploma exam and then move on through the rest of the MDP if they wish to do so.

Following the lead set by the SGU and SLGA in Scotland, the CMAE will be staging the first MDP Level One course outside of the UK at the les Riches School of Hospitality in Marbella, Spain (November 26-30th), in association with Club Managers Spain (CMS) and the Royal Spanish Golf Federation (RSGF). An MDP Level One course has also been booked by Golf Management Association of Sweden (GAF) and their partner Golf Services for the Lund University in Helsingborg from March 18-22, 2013, for club managers from all over Scandinavia, so the development of the MDP courses across Europe is now well underway.

The CMAE is also in discussions with club managers associations in France, Italy, England, Wales and Ireland, and it is hoped that MDP courses will soon be announced in these countries for 2013 and 2014. For more information contact SGU.

Dedicated golfers still spending heavily

Two new surveys of the golf industry have found that dedicated golfers are still more than willing to spend heavily on their sport.

Both polls found that at least three in four golfers have taken a non-domestic golf break over the past year.

USA and Australia see economic recoveries

The golf industries in both the USA and Australia – which have both seen economic declines comparable with Britain in recent years – are now showing strong signs of growth.

Golfers disappointed with newspapers

A survey of British golfers has found that the majority believe that golf journalism in national newspapers is not good enough.

Wednesday, 26 September 2012

Heartlands Development to include two 18-hole golf courses

The Heartlands Development at Whitburn has reached a major milestone, with work set to begin on the construction of a new, privately funded M8 Junction. The new junction will provide the main access route to Heartlands, a £650m business, retail, residential and leisure destination, providing around 4,000 new jobs.

Friday, 21 September 2012

What’s next for golf in Europe?

While golf is not considered a bellwether for economic conditions in Europe, there is little doubt of the cause-and-effect link between the economy and the success of golf as a participation sport. The number of golfers in Europe has more than doubled in the past 25 years, buoyed by economic growth and the spread of the game to both developed and emerging economies. However, in 2011, European golf experienced its first fall in participation in more than two decades.

Golf participation in Europe 2011

KPMG’s in-depth analysis highlights significant demand and supply changes in the European golf market in recent years.

Wednesday, 5 September 2012

£300,000 of taxpayer’s cash to sponsor Sky TV’s coverage of the Ryder Cup

According to today's Scotsman published on Wednesday 5 September "The Scottish Government’s tourism agency is using £300,000 of taxpayer’s cash to sponsor Sky TV’s coverage of the Ryder Cup in the United States this month. VisitScotland is paying the money in exchange for advertising access to Sky, owned by the BSkyB group.

Tuesday, 4 September 2012

VisitScotland: Promoting golf in Fife... of course.

Details on the recent golf campaigns by VisitScotland promoting golf in Fife.
Hear about how VisitScotland is hoping to cash in on a last minute surge of people wanting to holiday in Scotland through our biggest ever autumn campaign. Also, how VisitScotland is driving golf in the area through latest regional golf campaign, information about all things Brave and new guides that will showcase Fife to over one million!

Club Members Given Chance to Play Open Championship Venues at Special Green Fee Rates

Golf club members across Scotland are again being given the opportunity to play three of the country’s Open Championship venues this winter at SGU preferential green fee rates, with all proceeds going towards junior golf.

The Honourable Company of Edinburgh Golfers have generously donated 40 tee-times at Muirfield between November and next March, providing golfers with the chance to experience the host venue for next year’s Open Championship just a few months ahead of the event itself.

Tuesday, 7 August 2012

Demand rising for Trump’s golf course

Despite the venue only being half finished and criticism from tour operators, Donald Trump’s Scottish golf course is fully booked up for the next two months.

The announcement from Donald Trump’s official spokesman comes just weeks after a golf tourism organisation stated that there was a lack of interest in Donald Trump’s Aberdeenshire venue, however the American business magnate’s spokesman has stated that there has been a surge in interest and a rise in bookings since Trump International Golf Links opened to the public last month.

Catriona Matthew Queen of Killeen Castle, wins the Ladies Irish Open supported by Fáilte Ireland

Catriona Matthew Queen of Killeen Castle, wins the Ladies Irish Open supported by Fáilte Ireland

Destination Marketing: Brand Jamaica Leverages Olympics Success

The Olympics and other sporting events have boosted Jamaica's brand presence. In fact, it's a textbook case for destinations seeking to gain a higher profile internationally.
"It was not by design. It evolved organically," shared Philip Rose, Regional Director Canada, Jamaica Tourist Board in a recent conversation.


Friday, 3 August 2012

Scotland hosts a number of exciting tournaments and championships.

Scotland plays host to a large number of tournaments and championships including the annual Dunhill Links Championship, the Ryder Cup as well as the ever popular British Open Championship which returns to the Home of Golf in July of 2015.

Highland Golf Links: Royal Dornoch Braced for Scottish Amateur Champion...

Highland Golf Links: Royal Dornoch Braced for Scottish Amateur Champion...: Scotland’s leading Amateur golfers are in for a treat and a true links golf test this week as they descend upon Royal Dornoch Golf Club fo...

Friday, 27 July 2012

Golf Research

Golf tourism is a key sector of Scotland’s overall tourism industry, and measuring its performance is vital. The National Golf Tourism Monitor does this by gathering, analysing, and reporting on monthly figures provided by a wide cross-section of golf courses across Scotland.

The Tourism Intelligence Scotland Golf Guide 2010 provides some key facts about golf tourism, who comes to Scotland to play golf and what these golfing visitors want.

Golf Benchmark is the brand name of the market intelligence studies prepared by KPMG’s Golf Advisory Practice in Europe, Middle East and Africa (EMA). The Golf Benchmark was designed to collect and share comparable golf industry benchmarks and to provide golf market analysis to industry stakeholders including golf course owners, operators, golf course and real estate developers, golf bodies, suppliers to the golf industry, financial institutions, and professional media representatives. The Golf Benchmark is mainly focusing on the EMA region; however, new regions are introduced each year which have been remarkably lacking market information despite their expanding golf market.

Golf Benchmark reports include The Golf Travel Insight, The Golf Course Development Cost Survey and The Value of Golf to Europe, Middle East and Africa – A study on the Golf Economy.

Ireland's reputation as a destination for high-quality golf has grown substantially over the last decade, but the industry has faced many challenges recently. The new Golf Ireland Brand was launched in April 2010.

Muirfield completes historic sand swap ahead of 2013 Open

Wednesday 25th July 2012

Muirfield 13th holeFor the first time in its 121-year history, the Honourable Company of Edinburgh Golfers at Muirfield has sourced its bunker sand from outwith the hallowed East Lothian grounds. In a historic move brought about by dwindling home-grown supplies, the discerning club opted for a new, free-draining sand supplied by Hugh King & Co, one of the country’s leading suppliers of sports sands.

Golf Events 2013

2013
MonthName of EventDestinationType of EventOpportunityLead Organisation
JanuaryPGA ShowOrlandoTradeExhibitGTS
World of GolfLucerneConsumerExhibitGTS
FebruaryForumsAyrshire/East Lothian/St AndrewsNetwork/EducationAttendanceGTS
MarchParis Golf ShowParisConsumerExhibitGTS
Toronto Golf ShowTorontoConsumerExhibitGTS
April-
MayGolf LiveLondonConsumerExhibitGTS
PGA ChampionshipWentworthTour EventExhibit/HospitalityVS
JuneNordea MastersStockholmTour EventExhibitVS
BMW International OpenCologneTour EventExhibit/HospitalityVS
JulyNational ForumMarriott Dalmahoy, EdinburghNetworkingAttendanceGTS
Alstom OpenParisTour EventHospitalityVS
Scottish OpenInvernessTour EventExhibit/HospitalityVS
The OpenLythamTour EventHospitalityVS
AugustJohnnie WalkerPerthTour EventExhibitVS
SeptemberKLM OpenAmsterdamTour EventHospitalityVS
Italian Open TurinTour EventHospitalityVS
October-