Golf Research

Golf tourism is a key sector of Scotland’s overall tourism industry, and measuring its performance is vital. The National Golf Tourism Monitor does this by gathering, analysing, and reporting on monthly figures provided by a wide cross-section of golf courses across Scotland.

The Tourism Intelligence Scotland Golf Guide 2010 provides some key facts about golf tourism, who comes to Scotland to play golf and what these golfing visitors want.

Golf Benchmark is the brand name of the market intelligence studies prepared by KPMG’s Golf Advisory Practice in Europe, Middle East and Africa (EMA). The Golf Benchmark was designed to collect and share comparable golf industry benchmarks and to provide golf market analysis to industry stakeholders including golf course owners, operators, golf course and real estate developers, golf bodies, suppliers to the golf industry, financial institutions, and professional media representatives. The Golf Benchmark is mainly focusing on the EMA region; however, new regions are introduced each year which have been remarkably lacking market information despite their expanding golf market.

Golf Benchmark reports include The Golf Travel Insight, The Golf Course Development Cost Survey and The Value of Golf to Europe, Middle East and Africa – A study on the Golf Economy.

Ireland's reputation as a destination for high-quality golf has grown substantially over the last decade, but the industry has faced many challenges recently. The new Golf Ireland Brand was launched in April 2010.

Muirfield completes historic sand swap ahead of 2013 Open

Wednesday 25th July 2012

For the first time in its 121-year history, the Honourable Company of Edinburgh Golfers at Muirfield has sourced its bunker sand from outwith the hallowed East Lothian grounds. In a historic move brought about by dwindling home-grown supplies, the discerning club opted for a new, free-draining sand supplied by Hugh King & Co, one of the country’s leading suppliers of sports sands.

Golf Events 2013

2013
Month	Name of Event	Destination	Type of Event	Opportunity	Lead Organisation
January	PGA Show	Orlando	Trade	Exhibit	GTS
	World of Golf	Lucerne	Consumer	Exhibit	GTS
February	Forums	Ayrshire/East Lothian/St Andrews	Network/Education	Attendance	GTS
March	Paris Golf Show	Paris	Consumer	Exhibit	GTS
	Toronto Golf Show	Toronto	Consumer	Exhibit	GTS
April	-
May	Golf Live	London	Consumer	Exhibit	GTS
	PGA Championship	Wentworth	Tour Event	Exhibit/Hospitality	VS
June	Nordea Masters	Stockholm	Tour Event	Exhibit	VS
	BMW International Open	Cologne	Tour Event	Exhibit/Hospitality	VS
July	National Forum	Marriott Dalmahoy, Edinburgh	Networking	Attendance	GTS
	Alstom Open	Paris	Tour Event	Hospitality	VS
	Scottish Open	Inverness	Tour Event	Exhibit/Hospitality	VS
	The Open	Lytham	Tour Event	Hospitality	VS
August	Johnnie Walker	Perth	Tour Event	Exhibit	VS
September	KLM Open	Amsterdam	Tour Event	Hospitality	VS
	Italian Open	Turin	Tour Event	Hospitality	VS
October	-

Liam Barn Joins Fife Golf Partnership as Fife Golf Partnership Project Manager

Liam Barn Joins Fife Golf Partnership as Fife Golf Partnership Project Manager